Rein van der Ven
Art Director
About Me
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The approach: don't focus on the bed, focus on the whole bedroom. Because everyone knows - Tidy Room Tidy Mind. The idea: At the end of the day we recharge all of our batteries. We only forget the most important one: ourselves.
With this 360° campaign IKEA helps you to make your bedroom a place to recharge.
Made at: Havas Lemz
With: Floris Kingma
The average Dutch is rather conservative in the field of home furnishings. That's why we came up with 'What a small change can do'. Because just a small adjustment to your interior can have a greater effect than you think. You don't have to flip the entire room, some small cushions can totally bright up the place and even earn you some karma-points!
Made at: Havas Lemz
With: Noel Loozen
To raise awareness and collect donations for research on lung failure, we let people experience first hand how it feels to be breathless. Known and unknown Dutchies challenged the public and invited them to donate 10 cents for every seconds without air.
The campaign was a great succes and raised 100.000 seconds of breathlessness and 4.2 million impressions in the first week alone. It especially helped the lung foundation with a fresher image and created more likeabilty. The website became FWA site of the day.
Made at: Lemz
With: Rob Lucker
CSR does not have to be boring to have a serious impact. GoodUp is a new tech brand that offers a white-label CSR platform, already in use by companies such as Booking.com, Rabobank, Bugaboo and Accenture. On these platforms employees can work together on awesome projects by sharing money, knowledge and/or time. The concept for this new developed brand is all about lowering the barriers of CSR activities. With a new name inspired by a square we 'UP' doing 'Good' to a new level. Extended with fresh illustrations GoodUp bypasses CSR cliches and radiates optimism and fun. [BHAG] In 2030 all these platforms will have a positive impact on the lives of 1 billion people!
Made at: Havas Lemz
The Hague is known for two things: peace & justice. That's why the city asked us to brand the city for the 'selfmade' young professionals. To kick-off their new brand strategy we launched the opportunity to live 30 days like a Hagenees: complete with free housing, work experience and lots of recreation. We received responses from all over the world and picked three lucky ones. They did the rest, on social media. And after 30 days? They never left...
Made at: Lemz
With: Rene Nuijens
Because all lip care is full nasty stuff, Lo invented a sizzling new lipcare product. Designed as a spa for your lips; made with nothing but natural ingredients. From logo to packaging, everything is designed with the base of the product and her hometown Amsterdam in mind: water.
Lo will be launched in the X BANK soon.
Dementia affects 1 in 5 people. That's a lot. But in the early stages of dementia, these people can still live in their own homes and live as normal as possible. So it's very likely that you'll meet someone with Dementia on the street. To raise awareness we developed: Samen Dementievriendelijk. A platform with tools, trainings and experiments to show that everyone can help when needed.
Made at: Lemz
Greenchoice is one of the first green energy suppliers to accelerate the transition towards sustainable energy in the Netherlands. To reposition the brand we built upon the brands unique 'rebellious' DIY heritage and positioned Greenchoice as an energy supplier that actually takes action to make the transition happen. With a powerful statement and several actions to actually put the power to contribute to a greener Netherlands into your own hands.
Made at: Havas Lemz
IKEA has never told the many stories behind their home furnishing solutions. Our repositioning of IKEA consists of a serie of portraits about the people behind the products. In order to tell this in a credible way, real designers tell audiences why and how they make the products with so much care and attention. This 60" commercial is telling the story behind the VIMLE couch system, told by interior designer Lotte.
Made at: Havas Lemz
With: Tomas Kaan