The approach: don't focus on the bed, focus on the whole bedroom. Because everyone knows - Tidy Room Tidy Mind. The idea: At the end of the day we recharge all of our batteries. We only forget the most important one: ourselves.
With this 360° campaign IKEA helps you to make your bedroom a place to recharge.
Made at: Havas Lemz
To raise awareness and collect donations for research on lung failure, we let people experience first hand how it feels to be breathless. Known and unknown Dutchies challenged the public and invited them to donate 10 cents for every seconds without air.
The campaign was a great succes and raised 100.000 seconds of breathlessness and 4.2 million impressions in the first week alone. It especially helped the lung foundation with a fresher image and created more likeabilty. The website became FWA site of the day.
Made at: Lemz
CSR does not have to be boring to have a serious impact. GoodUp is a new tech brand that offers a white-label CSR platform, already in use by companies such as Booking.com, Rabobank, Bugaboo and Accenture. On these platforms employees can work together on awesome projects by sharing money, knowledge and/or time. The concept for this new developed brand is all about lowering the barriers of CSR activities. With fresh illustrations GoodUp bypasses CSR cliches and radiates optimism and fun. [BHAG] In 2030 all these platforms will have a positive impact on the lives of 1 billion people!
Made at: Havas Lemz
The Hague is known for two things: peace & justice. That's why the city asked us to brand the city for the 'selfmade' young professionals. To kick-off their new brand strategy we launched the opportunity to live 30 days like a Hagenees: complete with free housing, work experience and lots of recreation. We got reactions from all over the world and picked three lucky ones. They did the rest, on social media. And after 30 days? They never left...
Made at: Lemz
Because all lip care is full nasty stuff, Rosa Lolo invented a sizzling new lipcare product. Designed as a spa for your lips; made with nothing but natural ingredients. From logo to packaging, everything is designed with the base of the product and her hometown Amsterdam in mind: water.
Lo will be launched in the X BANK soon.
Dementia affects 1 in 5 people. That's a lot. But in the early stages of dementia, these people can still live in their own homes and live as normal as possible. So it's very likely that you'll meet someone with Dementia on the street. To raise awareness we developed: Samen Dementievriendelijk. A platform with tools, trainings and experiments to show that everyone can help when needed.
Made at: Lemz
Green energy provider Greenchoice 'hacked' the European Emissions Trading System. We launched: 'Stook mee in de handel in CO2' and called on everybody
to buy emission rights, straight from the market and destroy them: Less than 10 euros equals 1 ton of CO2 that polluters can't emit anymore! The initiative appeared to find broad support, in the first two weeks of the campaign more than 10.000 tons of CO2 had already been bought and destroyed!
Made at: Havas Lemz
IKEA has never told the many stories behind their home furnishing solutions. Our repositioning of IKEA consists of a serie of portraits about the people behind the products. In order to tell this in a credible way, real designers tell audiences why and how they make the products with so much care and attention. This 60" commercial is telling the story behind the VIMLE couch system, told by interior designer Lotte.
Made at: Havas Lemz