CASE: FATBOY | FLIP BORING TO ROARING
How to introduce their new garden products in a Fatboy way?
Fatboy wants to help people to welcome joy into their lives. With high quality design products with a smile, Fatboy has always been able to flip the ordinary into something extraordinary. Where everyone buys a wooden garden bench, at Fatboy you can get a big sausage dog. Fatboy believes a chandelier should be for in the garden, not in- home. And that a chair can be made of a million tiny pearls. All this in pursuit of smiles :)
And after a (corona) year packed with far too many frowns, we thought it’s high time and prioritise the things that make us feel good. Starting with the garden were we show how you can flip your boring garden into something roaring. With this line we fueled the audience's ambition to dare more and see things in a more lighthearted perspective. Making the audience aware of how easy it is to flip their basic garden furniture for something that adds to the good life. We positioned Fatboy as the catalyst that flips boring to roaring with their wider range of extraordinary products.
Steve Korver, Joe Jordan, Bas Heijnis & many more
Behind the scenes by The Outpost
PRODUCT EXPLAINERS & ACTIVATIONS
We created new product explainers, in a cheeky Fatboy way of course!
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Ad agencies, creative & digital studio's, production houses, start-ups, scale ups, small brands, big brands, entrepeneurs and fellow creatives; I'm available for a new adventure! ☕?
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