Fatboy wants to help people to welcome joy into their lives. With high quality design products with a smile, Fatboy has always been able to flip the ordinary into something extraordinary. Where everyone buys a wooden garden bench, at Fatboy you can get a big sausage dog. Fatboy believes a chandelier should be for in the garden, not in- home. And that a chair can be made of a million tiny pearls. All this in pursuit of smiles :)

And after a (corona) year packed with far too many frowns, we thought it’s high time and prioritise the things that make us feel good. Starting with the garden were we show how you can flip your boring garden into something roaring. With this line we fueled the audience's ambition to dare more and see things in a more lighthearted perspective. Making the audience aware of how easy it is to flip their basic garden furniture for something that adds to the good life. We positioned Fatboy as the catalyst that flips boring to roaring with their wider range of extraordinary products.

Year
2021

Client
Fatboy

Made at
DEPT

Role
Creative Director

With
Steve Korver, Joe Jordan, Bas Heijnis & many more

Production
The Outpost

Director
Leon Hendrickx