CSR does not have to be boring to have a serious impact. The 1% Club was a platform where you can donate money, time or knowledge to projects that have a positive impact. And with great succes, after many succesful years the platform was ready for the next step. But how can we offer the platform as a white-label CSR to mayor companies? And what will we be called, look and feel?

We created: GoodUp. The do-good platform that grows results. GoodUp offers its do-good platform as a Software as a Service (SaaS) to companies that wants to translate their company purpose, their Corporate Social Responsibility (CSR) goals or internal innovation processes into actionable projects and measurable outcomes. On these platforms, already in use by companies such as Booking.com, Rabobank, Bugaboo, Deloitte, Philips and Accenture, employees engage with each other and turn their purpose into action.

On these platforms employees can work together on awesome projects by sharing money, knowledge and/or time. The concept for this new developed brand is all about lowering the barriers of CSR activities. With a new name inspired by a kwadraat² or square² we ‘UP’ doing ‘Good’ to a new level. Extended with fresh illustrations GoodUp bypasses CSR cliches and radiates optimism and fun.

[BHAG] In 2030 all these platforms will have a positive impact on the lives of 1 billion people!

Year
2018

Client
GoodUp

Made at
Havas+Lemz

Role
Creative Director, Art Director,
Designer & Illustrator

With
Merien Kunst