Stop met Aardkloten

CASE: GREENCHOICE | STOP MET AARDKLOTEN

How to make Greenchoice more distinctive and create more impact?

Greenchoice is one of the first green energy suppliers to accelerate the transition towards sustainable energy in the Netherlands. But the company has lots of new competitors, which has lead to a lack of visibility.

Therefore they asked us to reposition the brand and make sure everyone in the Netherlands knows what Greenchoice is about. We built upon the brands unique ‘rebellious’ heritage and positioned Greenchoice as an energy supplier that actually takes action. To make the transition happen we introduced a new campaign line: stop met aardkloten, which roughly translates as “earth-screwing”

It means "talking endlessly about the environment while nothing is happening". Because this happens far too often and Greenchoice wants to do something about it. In different campaigns we call on consumers to take action for the environment.

Year
2018

Client
Greenchoice

Made at
Havas+Lemz

Role
Sr. Creative / Art Director

With
Sander van de Vlasakker, Merien Kunst, Remco Marinus

Production
Ambassadors + Clarify

STOOK MEE IN DE HANDEL IN CO2

Pssst... wanna buy a barrel of CO2? A small number of companies are responsible for the largest CO2 emissions. All this CO2 causes the earth to warm up. To set a limit to these emissions, politicians once distributed so-called 'emission rights'. But the problem is that far too many emission allowances have been put on the market! It therefore has no restrictive effect. On the contrary! There is a lucrative market for CO2 emission rights. Crazy right? We hacked the system and went into this bad business. On a platform you're able to buy an emission allowance yourself and with this take a ton of CO2 off the market!

NEDERLAND WEK OP!

When this campaign launched, we only had 1.5 more years and it would be 2020. The year in which the Netherlands should meet their Paris climate targets. The Netherlands was (still) lagging considerably behind in greening. In Europe, we even dangled somewhere at the bottom of the list. So it was time to ring the alarm! Netherlands, WEK OP! It is high time to catch up and generate your own energy! Greenchoice employees star in this campaign to let you know that it's easy and affordable for everyone.

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