In times like these, the importance of vitality and a strong immune system becomes clear. For Menzis health insurance, this is nothing new because Menzis has always prioritized "leefkracht" (vitality). Leefkracht means being healthy and making the most out of life.

Now that more and more people becoming more conscious about a healthy lifestyle, Menzis is joining in with a campaign that focuses on this movement towards a healthier lifestyle: Zorg voor Leefkracht. It's a shift from healthcare and preventing diseases to a healthy lifestyle. Because in addition to good healthcare, a healthy lifestyle is a way to keep healthcare in the Netherlands accessible and affordable.

With the message 'Leefkracht, you've got it in you,' the health insurer is bringing it closer to people this time. To bring vitality to life in the campaign, we're not using actors, but we see people in their daily lives. From an 80-year-old superman to a young girl recovering from intestinal obstruction and a blind man who lost twenty kilos by running with a guide.

Year
2021

Client
Menzis

Made at
Roorda

Role
Sr, Art Director

With
 Joeri Jansen, Wilmar Versprille, Donald Nolet

Production
Eyeforce

Director
Ralf Demesmaeker