On March 15, there will be the 'Provinciale Staten & Waterschappen' elections again. To encourage people to go to the polls, the government campaigns for every election with the line: Every Vote Counts. This also applies to the Provinciale Staten & Waterschappen elections and for this they wanted to make eligible voters realize the importance of their vote, and why it also has an impact in their immediate surroundings.

We developed the national campaign on behalf of the Ministry of BZK to get more people to vote this year. To convey a message that voting is in everyone's interest, it was only logical for us to not have the message told by one narrator, but by all of us. Unfortunately, 17.53 million people couldn't fit in the 27 seconds, but we are very happy with this selection of 11.

In the campaign video we travel throughout the country and see people known in their region: like the Rotterdamse Poetsqueen, the Amersfoortse bridge keeper Joop de Keijzer, and the Haagse Mattenkoning speaking to appeal to a broader group of Dutch people.

Year
2023

Client
Ministerie BZK

Made at
Roorda

Role
Creative Director

Team
Willemijn Bestman & Eva Koffeman

Production
Since '88

Director
Tom Sibma