CASE: ING | DROOMMETER
How can ING teach children the
value of (digital) money?
For ING, I had the honour to come up with a new concept and design for their iconic Penniemaat. The previous, now 20-year-old, iconic piggy bank turned out to be too expensive to produce, too big to ship, and made from (a lot of) plastic. This had to change, especially towards a more sustainable approach.
After exploring many digital possibilities, the ultra-analog Droommeter concept was chosen: a meter-long 'piggy bank' for children aged 6-10 that helps them estimate how much they still need to save to achieve their savings goal. Set a target amount, create a simple savings plan, and save with euros and your digital money to make your dream come true. With the slider, you can keep track of where you are on the way to your dream, and thus see exactly how much more (digital) money you still need to save!
I really enjoyed producing this concept together with premium designers Maarten Heijltjes & Simon Akkaya. The Droommeter is still in soft-launch fase, but I'm sure it will help many kids ánd the brand already!
Lotte van der Leegte,
& David de Winter
PRODUCTION WITH WAARMAKERS
Let's catch some
big ideas, shall we?
Ad agencies, creative & digital studio's, production houses, start-ups, scale ups, small brands, big brands, entrepeneurs and fellow creatives; I'm available for a new adventure! ☕?
© Rein van der Ven is registrated under the name KOMODE - creative studio for change, KVK 56875371