Rein van der Ven - Creative Director

Reinvent
the obvious.

I help brands & organisations find new ways to stand out. Campaigns, activations, and everything in between. Work that gets noticed and makes things happen.

LET'S TALK ☕

Nederland Valt Uit - Denk Vooruit
Nationaal Coördinator Terrorismebestrijding & Veiligheid

Mij Nie Appen
MONO / Rijksoverheid

Droommeter
ING

Doe Je Updates
Ministerie EZK / Rijksoverheid

Kruidnootburger
Bolletje

Phishkraam
Ministerie van Justitie & Veilgheid

Waarder het Repareer het
SIRE

Flip boring to roaring
Fatboy

The Talking Tap
Dopper

Dienst Toeslagen
Ministerie van Financiën / Rijksoverheid

Aandacht maakt alles mooier
IKEA

30 days as a Hagenees
Gemeente Den Haag

Den Haag 30daysasaHagenees Rein van der Ven

Hou je adem in
Longfonds

GoodUp
formerly known as the 1% Club

Emoticons
IKEA

FF NIX
NIX18

Laat iedereen vrij, maar niemand vallen
D66

De Suiker Afkickkliniek
Diabetes fonds

Stop met Aardkloten
Greenchoice

Samen Dementievriendelijk
Alzheimer Nederland

Campaign Archive
Campaign Archive

Design Archive
Archive 2007>2016

ABOUT ME

Hello 👋 I'm Rein van der Ven (1985). Creative Director in Amsterdam, living in Haarlem with four kids and zero silence. Graduated - with Honours - in illustration (2007), dreaming of designing album covers. Spotify had other plans. So I traded kerning for Keynotes, and album-art for Advertising. Same obsession, different canvas.

Since then I've worked for big brands, small rebels, good causes, and increasingly for the Dutch government who need to reach people who'd rather not be reached. Briefs where "awareness" isn't enough. Behaviour change is.

That's what I like most: work that doesn't just inform, but shifts something. A vote, a habit, a second thought. Some won awards, some ended up in AdAge, others on Jeugdjournaal. One even put Dutch government work on the international stage! And some are still stuck in decks. That's the game.

Original thinking, strong craft, and the guts to try something different. That's what I aim for, both in the work and in the creatives I lead. No matter the timeline, client, budget or ambition.

EXPERIENCE