Reinvent
the obvious.
I help brands & organisations find what they want to say and give it a form people can't ignore. From campaigns to brand transformations, shaping ideas from concept to execution to make people think twice and spark something.
EXPERIENCE
Bachelor Design & Illustration (cum laude)
HKU
2004-2008
SELECTED CLIENTS
AWARDS
D&AD:
1× Shortlist
Cannes Lions:
1× Shortlist
Clios:
1× Bronze
The One Show:
3× Shortlist
ADCN:
1× Silver
2× Bronze
9× Finalist
SAN:
3× Accent
8× Nomination
2× ABC-Accent
Esprix:
2× Bronze
Golden Award Montreux:
1× Gold
1× Finalist
Lovie Awards:
1× Gold
IDA - International Design Awards:
1× Gold
1× Silver
1× Bronze
W3 Awards
1× Silver
City Nation Place Awards:
1× Gold
JURY PANELS & PRESENTATIONS
2026: AdForum PHNX Awards Jury
2025: ADCN Jury President @ NXT Talent + Student
2024: AdForum PHNX Awards Jury
2024: speaker @ Kids & Jongeren marketing congress
2023: speaker @ Kids & Jongeren marketing congress
2023: AdForum PHNX Awards Jury
2022: ADCN Jury @ Direct, Integrated, OOH, Print & Radio
2022: AdForum PHNX Awards Jury
2022: Jonge Honden - 24hrs Pitch
2020: Halfvet #58 Guest Curator
2020: AdForum PHNX Awards Jury
2020: Jonge Honden - Amnesty Pitch
2019: Jonge Honden - Portfolio Night
2018: Speaker @ Ontwerp Platform Arnhem
2018: Jonge Honden - Jury Vodafone
2017: Ontwerp Platform Arnhem / OPA
2009: Kunstbende Jury @ Expo
FEATURED & PRESS
The Netherlands goes dark @ Roastbrief.us
Cannes Contenders NL @ Shots.net
Clio Interview @ Marketing Report
Clio NL valt uit @ Marketing Report
The Netherlands goes dark @ BestAdsonTV
Nederland Valt Uit @ Adformatie
Phishkraam @ Adformatie
Intratuin @ FONK
Toeslagen @ Adformatie
Doe Je Updates @ FONK
MONO @ Adformatie
NIX18 @ Adformatie
SIRE @ BBC
SIRE @ Volkskrant
Ad of the Day @ ADWEEK
Behind the work: IKEA Charging
Den Haag @ JINEK
Longfonds @ JINEK
IKEA @ WIRED
IKEA @ HuffingtonPost
IKEA @ LittleBlackBook
IKEA @ Adweek
IKEA @ AdAge
IKEA @ Archetizer
IKEA @ DesignBoom
ZOKU @ Adformatie
Memory Sounds @ Fontanel Magazine
Memory Sounds @ Items Eindexamen

Let's pull up
some big ideas: