CASE: LONGFONDS | HOU JE ADEM IN
How can you get donations for something most people take for granted?
To raise awareness and collect donations for research on lung failure, we let people experience first hand how it feels to be breathless. Known and unknown Dutchies challenged the public and invited them to donate 10 cents for every seconds without air. The campaign was a great succes and raised 100.000 seconds of breathlessness and 4.2 million impressions in the first week alone.
It especially helped the lung foundation with a fresher image and created more likeabilty. The website became FWA site of the day.
Year
2016
Client
Longfonds
Made at
Havas+Lemz
Role
Creative Director & Sr. Art Director
With
Huibert-Jan van der Fange
Production
Hazazah + Superhero Cheesecake
Director
Rob Lucker
COMMERCIAL 60"
CASEFILM
WEBSITE